Rebranding involves creating a fresh look and feel for an established product or company. The primary objective of rebranding is to shape a customer’s perception of a product, service, or the company as a whole by rejuvenating the brand, making it appear more contemporary and relevant to the customer’s needs. One of the most recent and well-known rebranding efforts you should be aware of is Twitter’s transition to ‘x.’

When it comes to employers, whether it’s a local nonprofit working with the homeless or a multi-billion-dollar global corporation, they all rely on non-specialized employees to deliver their services and products. The required skills remain consistent, with the difference lying in the necessary knowledge. The central question most employers have is, how quickly can a new hire grasp the information and become fully proficient? Your resume should address this question at a glance, underscoring the importance of word choice when crafting a resume and during interviews.

In conclusion, stepping out of your comfort zone and believing that you can integrate into a higher-paying network will determine whether your next job or promotion will provide the means to buy a few more groceries or move into a larger home.